Media & Advertising
Social media and advertising is a large part of my job as a marketing manager. I manage the LinkedIn accounts of Accutron Instruments and TopVu. I also design ad campaign graphics, content, landing pages, and campaign strategy for LinkedIn and Google Ads.
Diesel Particulate Monitor Campaign
Diesel particulate matter is hazardous in working environments especially in confined spaces like underground mines. Accutron Instruments has a personal and fixed monitor that we have advertised and promoted in the industry. These various ads were used in print magazines as well as a LinkedIn Campaign.
InfoScript Campaign
Acutron's InfoScript is a complex product to market because it has so many features. Primarily, it can connect to any device on a network to display live data, messages and alerts. I did a series of LinkedIn and Google Ads campaigns to target new markets in the industrial sector.
Social Media Management
As the social media manager for Accutron Instruments and TopVu, I aim to post once a week on each companies LinkedIn. The aim is to showcase the companies as global leaders in mine ventilation monitoring and RFID tracking respectively. I plan the content half a year in advance and then create the posts a month at a time, leaving room to be flexible when last minute events happen. Over the last 3 years I have grown Accutron Instruments and TopVu's followers each by over 400%.
Accutron Instruments' Linkedin
TopVu's Linkedin
