TopVu Branding
TopVu is a sister company of Accutron Instruments that I have had the pleasure of working with. They provide tracking solutions for mining companies with a variety of RFID products and an integrated software. I've headed their LinkedIn strategy, UI/UX website design, tradeshow logistics, brochures and print material to name a few.
Videos
I created a series of informative videos for Topvu to help explain their integrated products and software. I drew out the story board and then each scene individually. I would then scan the drawings and bring them into Adobe Fresco. Using a Wacom tablet, I would hand trace each drawing adding a bit of colour to them to highlight TopVu products in their signature teal colour. Once the images we're done, I would import them into a program called Doodly, which is a program that allows you to easily make hand drawn animation videos. I would then animate the scenes, add text, music and narration to complete the videos.
Promotional Material
Working with TopVu, I have designed a variety of brochures, flyers, banners, and posters to enhance the brand. These posters aim at informing mine employees of TopVu systems in place as well as TopVu offerings. Many of the photographs are taken by myself or my coworkers and edited to showcase various products.
Ore Tracking Campaign
This is an ad campaign that we ran for TopVu's Ore Tracking System. These ads ran in a print magazine and on LinkedIn as a promoted ad. The idea behind the ad is knowing where a mine's ore is just like an Amazon shipping progress bar. TopVu got a lot of traction from these ads promoting to to mining professionals who might be using older, less accurate methods of ore tracking.
